Established in 1988 Rydges Hotels & Resorts is a rapidly expanding Australian-owned hotel chain with over thirty hotels in Australia, New Zealand, United Arab Emirates, Thailand and the United Kingdom.

Rydges South Bank was the first of the Rydges Hotel Resorts to begin using email marketing in an effort to increase sales and customer communication. 18 months on, Rydges Hotels throughout Australia are using Email Marketing for a variety of marketing communication activities.

Rydges Hotels collect customer data at front desk and collate this information for the purpose of adding weekly to their contact database. There are also data collection points throughout the hotels restaurants.

Databases are also automatically grown as a result of viral marketing activities, where by guests forward brochures on to interested parties, enabling these new recipients to sign up to join the newsletter and special offers program.

Marketing the many areas of the hotels and resorts such as the Room Package offers, Restaurants, Bars, Function Rooms and Show Packages have meet with continual success.

The first campaign Rydges South Bank sent out was an instant success. A campaign was created for promoting the Mother Day Banquet at Parklands Bar and Grill. Packages were $60 per head and included a full seafood buffet and glass of bubbly. Within 20 minutes of the campaign being sent to just 660 previous guests, more than $2000 in bookings were received by phone and email.
Rydges have continued sending monthly newsletter, special offers and Event promotions. The database started with only 600 contacts and has grown to over 3000 contacts in just 18 months.

Rydges has been able to save a high percentage of their marketing costs by reducing and in many cases eliminating the need to print and postage of hard copy brochures. Rydges can now also track those guests that opened and viewed offers, and learn which articles were of interest.

Booking leads are automatically delivered to the sales desk saving time through lead automation. The customer experience is also enhanced as booking enquirers automaticazlly receive confirmation notices that there bookings are being processed and they will be contacted shortly.

“Rydges South Bank has been utilising approximately a period of 18 months. We have found Email Marketing to be an easy and economical way to reach our clients. We have been able to track and monitor the success of our email campaigns and it has become a vital way in which we communicate to our clients and guests. We would have no hesitation in recommending Email Marketing to any business that is looking to reach their clients in an easy and economical manner whilst having the continued supportof a professional team.”

Rebecca
Marketing Coordinator
Rydges South Bank